Pure 5 HR · Hospitality Reserve

We design and run client- and team-hospitality programs at the biggest events in sports, booked through official channels, under your name, for one transparent management fee.

Book a 15-minute program call → See the 2026–27 calendar

Or call (309) 798-3600

No. 01What we do

Programs, not tickets.

Anyone can buy seats. A program is different: the right eight guests, official-channel access you can't get retail, an agenda that gives you time with each of them, a trained host at the door, and a follow-through plan for the ninety days after, because the event is the middle of the story, not the end. You spend the same money and get an outcome instead of a transaction.

Your guests can be your best customers and dealers, or your own best people: the President's Club, the top performers, the salespeople who hit their number. Same program, either way.

No. i Marquee Programs

Your top relationships at the year's headline events: championship weekends, the majors, marquee horse racing, the biggest race in Las Vegas.

 $10k–$150k+, built to your budget No. ii Suite Nights

Your best customers, their home arena, one well-run night. The fastest way to see what a program does.

 Typically $3k–$25k, two to six weeks out No. iii The Annual Reserve

Your whole relationship calendar, designed once and run all year, with follow-through we track and report, built to grow share-of-wallet over time.

 Annual, renewing
No. 02The mechanics

How it works, and why we never hold tickets.

Strategy.

Which relationships decide next year's number, and what winning them looks like.

Sourcing.

We quote your program across official channels and premium marketplaces. You see every real price.

Booking.

Only after you approve and fund does anything get purchased: same day, under your name, from the official source. Your confirmation comes from the channel, not from our promise.

The ninety days after.

Recap, per-guest follow-ups, an ROI memo at day 30, and next season reserved before allocations close.

"A broker sells you what he's stuck with. We buy what your program needs, at a price you approved, under your name. Our fee is on the invoice."
No. 03The Reserve

A trained host at your door.

Pure 5 began as a staffing company, and we kept the best part. Every program runs with a trained host at the door, so your team spends the night with your guests, not on logistics. We call it the Reserve.

Official-channel programs at 15+ major events

Fee runs 15% under $25k, 12% to $100k, and 10% above, with a $2,000 minimum on any single event. Compare that to the 20% one famous tournament charges on its own official program

Proposals in 24–48 hours, priced from live quotes

Fin.The lead-time reality

The best programs are booked nine months out.

Premium hospitality for the 2027 majors is already selling out, some venues a year ahead. If 2027 is a maybe, the conversation should happen this quarter.

Book a program call → See how we compare